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Made in Italy in China: when competitiveness is measured in milliseconds – Channel City

30 January 2026 | Press review

Made in Italy in China: when competitiveness is measured in milliseconds.

Italy and China may seem very far apart on the map, but for many Italian companies they are now as close as two shops on the same street. There, in the world’s largest market, highly advanced machinery, fashion, handbags, shoes, pharmaceuticals, food, and all that design that makes Made in Italy instantly recognizable find their way.

Yet, working with China is not always smooth sailing: connections that come and go, platforms that freeze at the worst possible moment, orders that disappear with a single click. Why? Because between Europe and China, the network sometimes feels like a single-lane highway.

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