Seamless Retail: FibreConnect is the network supporting POP MART’s expansion in Italy

Client: POP MART, international brand of designer collectibles
Technology Partner: FibreConnect
Objective: To ensure fast, reliable connectivity for stores and warehouse, supporting critical activities such as payments, checkout operations, inventory management, and back-office processes without disruption.

The Challenge

POP MART needed to standardize and stabilize its connectivity infrastructure in order to manage transactions, IT systems, and logistics operations smoothly and without the risk of service interruptions.

Before FibreConnect, POP MART faced several issues:

• Unstable or insufficient connections at some locations, affecting payments, checkout systems, and order management.
• Inconsistent network quality between stores and the warehouse: some locations operated smoothly, while others required more bandwidth for POS systems, surveillance cameras, customer Wi-Fi, or data synchronization.
• No backup network, exposing the business to the risk of operational downtime during peak days or high-traffic periods.

POP MART was therefore looking for a partner capable of delivering tailored solutions for very different locations, stores, warehouse, flagship store, with guaranteed service levels, scalable connectivity, and redundant lines where needed.

The Solution: FibreConnect’s modular approach

FibreConnect designed a customized strategy, delivering connectivity services tailored to the specific needs of each location.

Store – Milan, Corso Buenos Aires 3

A connection was activated to support all daily store activities: payments, checkout systems, customer Wi-Fi, and order management. As digital traffic increased, bandwidth was upgraded seamlessly, ensuring sufficient capacity even during weekends and promotional campaigns, without any service interruption.

Warehouse – Milan, Via Panfilo Castaldi 41

For the logistics hub, FibreConnect deployed a connection primarily dedicated to continuous data exchange: inventory updates, order management, and synchronization with headquarters. A stable line that reliably supports all back-office operations.

Flagship Store – Rome, Via del Corso 511

Located in one of Italy’s most iconic shopping streets and handling a high volume of customers and data (POS, Wi-Fi, store management systems, digital marketing), the Rome flagship store was equipped with a high-performance connection, complemented by a backup line to ensure business continuity even in the event of issues on the primary fiber link.

Thanks to this flexible approach, each location receives exactly the level of service it needs, today and in the future.

Beyond the service: FibreConnect always by the client’s side

On a busy Saturday, one POP MART store experienced a sudden connectivity issue that blocked cash registers. FibreConnect intervened immediately, working throughout the night alongside POP MART’s technical teams to identify the root cause, which also involved the store’s electrical interface.

Acting as a single team, FibreConnect promptly engaged the client’s energy providers as well, coordinating an intervention scheduled for Sunday morning at 7:00 a.m. The joint effort was completed in time for the store opening, avoiding any impact on that day’s sales.

Benefits and Results

Thanks to the new network infrastructure, POP MART achieved:

• Guaranteed operational continuity, even during peak periods, thanks to the backup line at the Rome flagship store.
• Scalable growth without unexpected costs, enabled by seamless bandwidth upgrades at the Milan store.
• Consistent service quality across all locations, simplifying communications, standardizing IT systems, and improving operational efficiency.
• Full support for daily activities, from POS systems and customer Wi-Fi to data synchronization and back-office operations.
• A dedicated account manager, simplifying support, monitoring, and scalability.

“Our collaboration with FibreConnect has allowed us to ensure continuity and reliability across our operations, both in our retail stores and in the logistics warehouse,” says Marco Ardizzone, Head of Retail South Europe at POP MART. “The implemented solutions have significantly improved network stability and the management of our digital workflows, ensuring consistent performance even during peak traffic periods. FibreConnect has proven to be a solid and proactive technology partner, capable of anticipating our needs and supporting our growth in the Italian market.”

“Clients like POP MART seek partners with high standards. FibreConnect delivers reliable, high-performance infrastructures, ensuring operational continuity for brands by addressing both expressed and unexpressed needs, with a focus on excellence,” states Giovanni Cialdino, CCO of FibreConnect.

The collaboration between FibreConnect and POP MART demonstrates how a modular approach, with services tailored to each location and traffic level, can make a tangible difference for an international retailer operating across multiple sites.